Most people who would like to give up eating meat but have been unable to do so say the reason is because of the flavor and because of habit. Many people say they just like how meat tastes. What keeps them eating meat is craving the taste on their tongues. This is the power that emotions have in the face of our intellect. Because they are enslaved to their emotional craving for meat, many people do not want to give up meat even when they know that it is the right thing to do. Apart from that desire for the flavor, most people have no real reason to keep eating meat. ~ 17th Karmapa